Marketing Analytics for Decision Makers of Small and Midsize businesses December 28, 2021, 10:00am CST December 28, 2021, 12:00pm CST
online webinar

Decision Makers of Small and Midsize businesses (SMB) now have access to a wealth of information about consumer choices, interaction, and behavior. Although having access to these data is a good thing, most SMBs cannot transform all of this information into better decisions. Understanding how to get insights and use these data is a challenge faced by all businesses regardless of size. In this course, we will provide a gentle introduction to marketing analytics. The topics that we are going to be covering during this seminar include:
• What is marketing analytic?
• What is the objective of marketing analytics?
• How is marketing analytics used in an organization?
• Create a clear analytics strategy that creates precise measurements
• How to implement a marketing analytics strategy
• Turning data into insights and insights into actions
Marco Cerrato is an entrepreneur with more than 20 years of working experience in project management and business analytics. He can organize and execute different types of business, data, and web projects. He has been responsible for overseeing the planning and execution of more than 150 projects across North and Latin America. He also imparts courses and consulting in project management, business consulting, and analytics topics like business analytics, strategic planning, and web application for Business applications. Mr. Cerrato currently serves as Strategic and Program Manager at Business Logix LLC.
Mr. Cerrato holds two master's degrees, one in Banking and Finance and the second in Industrial Business Administration, and is fluent in English and Spanish.