October 22: Planning Tips to Make Your E-Commerce Business Thrive During Peak Season October 22, 2020, 1:00pm EDT October 22, 2020, 1:00pm EDT

E-commerce has escalated during the COVID-19 crisis. With this growth comes challenges for both shippers and buyers.

Join this session where Kym Kyker of FedEx will review some creative ideas of how to navigate through peak season and ways to improve the experience for merchants and consumers.

You'll learn about: 

  • Earlier deals to drive sales before Thanksgiving holiday
  • Utilizing convenient network locations
  • Enhancing your brand
  • Improving packaging; utilize creative labeling or branded boxes
  • Working weekends to improve service
  • Website banners to communicate delivery delays
  • Enabling international shipping to reach a new audience
  • Shipping local and offering same-day delivery

About the Presenter(s)

 Kym  Kyker

Ms. Kyker has served on the FedEx E-Commerce Board of Directors where she assisted in recruiting members. She also worked within FedEx to align resources to support small business growth. Both internal and external customers often call on her knowledge and expertise.

Director of Sales - Music River Region, FedEx
October 22: Planning Tips to Make Your E-Commerce Business Thrive During Peak Season